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Join date: Apr 7, 2022

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services for high-quality media and brand advertisers. By dynamically allocating resources and orders, it prioritizes meeting the needs of large-scale media for the sale of high-quality resources, and maximizes the value of high-quality resources. 2. Open Bulk SMS Service data interface Some SSPs have opened up a whole set of APIs for high-quality customers. API (ie application programming interface), through which media customers can develop tailored system functions. Realize a series of functions including automated management of advertising resources, internal system integration, customized special functions, and management of multiple accounts on a single platform. The open interface service provided by SSP not only simplifies the complicated operation process between the demand side and the supply side in the advertising marketing system, but also supports the OpenRTB bidding protocol well, thus providing convenience for media to flexibly customize proprietary service modules .

 

Md Robiul Islam

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